Online Detail Training Includes Everything Listed On This Page!
Rightlook.com has been an industry leader in auto detailing for over two decades. Our training is specifically designed to prepare you for a successful career in the automotive detailing industry. With Rightlook you get better training for better results and more profits.
9 High Quality Detailing Video Modules
Modeled after our 5-day advanced hands-on training course, our new video program is conveniently hosted online so you can move through the course at your own pace, and easily find and review specific sections.
Step-By-Step Instruction from Rightlook Certified Trainers
Our online training was built by experienced instructors who are respected professionals in the industry and passionate about auto detailing.
Easy-to-Use Online Video Interface
The Rightlook.com Online Training Platform is amazingly simple to use and can be accessed from any device! Once logged in, you’ll be able to navigate all our training modules fast and easy.
Latest Industry Procedures and Techniques
Our online training modules feature proven, systematic auto detailing procedures for working smarter rather than working harder.
12 Months of Priority Tech Support
We include one year of FREE priority tech support from our highly experienced team of detailing instructors. No matter the situation, you can call us for support on standard procedures, or tips on an especially tricky job.
Bonus Video Content
In addition to the 9 auto detail training modules, we also provide access to bonus videos including Headlight Restoration, Spot/Stain Removal & more. Bonus videos are available to you instantly through your online training library portal.
Downloadable Resources To Use In Your Business
In addition to all our amazing video training module content, you will also receive bonus checklists, inspection sheets, and other valuable resources to print and use for your business.
Printable Certificate To Frame and Show You Are Certified!
Impress customers by showing them you’ve undergone the training to become a detailing expert. Once you’ve completed the course, you’ll receive a printable proof of certification.
Discounts on Rightlook.com Products
Like our training, Rightlook offers only the highest quality in auto detailing supplies. All students who sign up for our Online Master Detailing Course will also get exclusive discounts on Rightlook professional chemicals.
9 Auto Detailing Video Training Modules
Module 1: Intro to Auto Detailing Chemicals
In the first module, you’ll be introduced to the basics of auto detailing, and become familiar with the chemicals you will be using throughout the course. Having a deep understanding of auto detailing chemicals will guarantee you provide exceptional results, and never harm a customer's vehicle.
Module 2: Customer Interview and Vehicle Inspection
Every detailing job starts with a customer inspection. In this module, you’ll learn specific techniques for evaluating a customer's vehicle, offering basic services, plus taking advantage of opportunities for upselling and cross selling.
Module 3: Prep Wash
Learn everything about the initial cleaning of a vehicle to ensure superior results later on. The right preparation is an essential detailing skill, and this process includes in-depth instruction in prep washing, the use of detailing clay, cleaning of tires and rims, and more.
Module 4: Engine Detailing
Professional detailers need to know how to properly clean engines to provide a complete clean. In this module you will learn the proper techniques of engine detailing and beautification to make sure customer vehicles look great under the hood.
Module 5: Interior Detailing
Interior detailing includes step-by-step instruction in the use of hot water extractors used to clean carpets and fabric of vehicle interiors. This also includes instruction in cleaning and dressing of vinyl, leather, and all the proper methods and supplies used to make interiors shine like new.
Module 6: Exterior Detailing
The exterior detailing module will make you an expert in paint rejuvenation, paint protection, polishing, compounding, and application of protective wax and paint sealant. Learning these techniques will ensure you can treat even the most sensitive exterior finishes.
Module 7: Paint Correction
Learn advanced paint correction techniques and processes for fully enhancing and restoring a paint finish to better than new condition. Paint correction experts are in demand and having this skill will separate your business from that of the average car detailer.
Module 8: Ceramic Coating
Today the hot, high-margin service that is in demand is the application of Nano Ceramic Coatings! In this training you will learn the proper techniques necessary to fully protect a vehicle finish with the 9H hardness of the R1 NanoCeramic Coating line.
Module 9: Review and Wrap Up
Online Marketing Mastery Training Program
Training Auto Appearance Entrepreneurs To Go From Zero To A Million
Attention auto appearance entrepreneurs!
Are you looking to take your business to the next level and achieve over 1 million in sales? Our Online Marketing Mastery Training Program is designed specifically for you. Our comprehensive, twelve-hour online training covers all the key areas essential for success today, including building a unique, professional, and credible image, mastering sales strategies to close more jobs and increase your profits, and harnessing the power of the internet to promote and grow your business through social media.
You will also learn how to create successful targeted paid advertising campaigns and utilize video marketing to build your brand and captivate your online audience. Our training will likewise teach you the secrets to email marketing, including list building, automation, and segmentation, as well as the knowledge and skills needed to optimize your website for maximum conversions, driving sales and boosting your business to success.
Whether you’ve been in the business for years, or are just starting out, this program will provide you with valuable insights that will help you to take your auto appearance business to new heights! With 76 videos, 43 pages of downloadable takeaways, and over 12 hours of in-depth educational content, every auto appearance entrepreneur will find something new to learn, that will propel them to greater success.
Our comprehensive training program includes:
- Branding: Brand Your Way to the Top: Building a Million-Dollar Business Image
- Website: What It Takes To Turn Website Visitors Into Paying Customers
- Sales Mastery: The Key to Growing Your Auto Appearance Business
- Social Media: How to Reach and Engage with Billions Around the Globe
- Videography: Your Secret Weapon for Brand Building and Business Growth
- Email Marketing: How to Use Email to Grow and Engage Your Clientele
- Paid Advertising: Targeting Your Ideal Audience and Making Your Phone Ring
- Marketing Fusion: Mix and Match Strategies that Work
Here’s What You Will Learn In Our Online Training:
Branding
Brand Your Way to the Top: Building a Million-Dollar Business Image
- Introduction to branding – What makes a brand a brand that sells?
- Understanding your audience
- Developing a brand strategy
- Creating your brand identity
- Creating a customer experience that matches your brand identity
Slide Presentation: Examples of good and bad branding
Take Aways & Downloads: In-depth brand development worksheet, key characteristics of effective and impactful brands, and a brand building checklist – getting it all done!
Website
What It Takes To Turn Website Visitors Into Paying Customers
- Importance of a professional website for auto appearance businesses
- Essential elements of a website that sells
- Building trust and credibility through website design
- Writing effective website copy – How to get it done fast
- Utilizing your Blog and Photo Gallery to captivate visitors
- Optimizing your site for increased visibility on search engines
- How to create a great website without breaking the bank
Review: Examples of good and bad auto-appearance websites
Take Aways & Downloads: Website success checklist, and paid search engine optimization (SEO) checklist.
Sales Mastery
The Key to Growing Your Auto Appearance Business
- Knowing your customer
- Tips for communicating with your customer at every point of contact
- How to build rapport and the power behind it
- Understanding the Selling Process
- The Seven Building Blocks to Sales Success
- Identifying pain points and offering solutions
- Presenting your services in the most compelling way
- Overcoming objections
- Up-selling & Cross-selling
- Differentiating your product and service from the competition
- Selling to wholesale and fleet customers
- Building your sales arsenal
Take Aways & Downloads: Knowing your target customer, questions to ask for every type of service, steps to building rapport during the sales process, closing question and trial close question examples, differentiating idea sheet.
Social Media
How to Reach and Engage with Billions Around the Globe
- Overview of popular social media platforms
- Understanding algorithms and using hashtags
- Building a social media strategy
- Creating engaging content
- Increasing followers and engagement
- Communicating with your followers to bring in sales
- Tips and tricks for social media success
Take Aways & Downloads: Weekly and Daily social media action list, social media posting idea list to help with coming up with great posting ideas, steps to social media success worksheet.
Videography
Your Secret Weapon for Brand Building and Business Growth
- The role of video in marketing your auto appearance business
- Identifying the types of videos that best suit your brand and business goals
- Choosing the right equipment to fit your needs and budget
- Understanding Shooting techniques for different types of videos
- Using lighting, framing, and sound to capture high-quality footage
- Introduction to basic video editing skills
- Adding music, text, and other elements to enhance your videos
- Optimizing videos for different platforms, such as YouTube, Instagram, and Facebook
- Creating a video content strategy to engage your audience and drive growth
Take Aways & Downloads: Video creation idea sheet with dozens of video content ideas to provide inspiration, questions to ask for video testimonials, how to export videos for different platforms.
Email Marketing
How to Use Email to Grow and Engage Your Clientele
- Why you need to utilize email in your marketing strategy
- How to build an email list
- Top platforms for emailing
- 20 Types of emails you can and should be sending your list
- List segmentation for sending
- Automating your email campaigns
- When to use text-based emails and when to use graphical emails
- The six email campaigns you need to use
- Following best practices for email marketing
Templates: We will provide written text-based email copy for the top 6 email campaigns you need to be using which will include 15 individual email templates that you can copy, tweak and use as desired.
Take Aways & Downloads: Email pre-flight checklist, list of email templates.
Paid Advertising
Targeting Your Ideal Audience and Making Your Phone Ring
- Introduction to paid advertising
- Understanding the differences between paid advertising platforms
- Setting up a paid search campaign – Step by step walk-through
- Setting up a paid social advertising campaign – Step by step walk-through
- Creating effective ads
- Targeting the right audience
- Measuring and optimizing ad performance
- Tips, tricks and secrets to paid advertising success
Take Aways & Downloads: Search advertising step-by-step checklist, social advertising step-by-step checklist, paid advertising terms and definitions sheet.
Marketing Fusion
Mix and Match Strategies that Work
- Accelerate business growth through effective networking
- Attain success using synergistic collaboration in joint ventures
- Broaden your reach by connecting with local businesses
- Elevate sales and buzz with strategic event marketing at various local shows
- Connect with fellow professionals through business referral networks and online groups
- Guerrilla marketing and additional marketing techniques
- Other tips, tricks and business getting secrets
Take Aways & Downloads: List of business referral networks to join, tips for making local connections and working out joint business deals.
Program Features
Rightlook.com makes Marketing your business easy with:
Online Training
Step-by-step branding, marketing, and sales instruction from Rightlook Marketing Experts.
Videography Demos
Learn about latest video-creating technology and techniques straight from Rightlook educators.
Take Aways & Downloads
We provide free resources to help you learn, grow, and expand your knowledge.
Taught By Marketing Experts
Our Marketing Mastery Training is taught by world class experts who are respected professionals in the industry.
Certification
Upon successful completion of class, you’ll receive a printed certificate to show you are certified in auto appearance marketing.
Downloadable Resources:
With 43 pages of downloadable resources, you’ll get valuable, lasting files that you can reference whenever needed.
Branding
In-depth brand development worksheet, key characteristics of effective and impactful brands, and a brand building checklist – getting it all done!
Website
Website success checklist, and paid search engine optimization (SEO) checklist.
Sales Mastery
Knowing your target customer, questions to ask for every type of service, steps to building rapport during the sales process, closing question and trial close question examples, differentiating idea sheet.
Videography
Video creation idea sheet with dozens of video content ideas to provide inspiration, questions to ask for video testimonials, how to export videos for different platforms.
Email Marketing
We will provide written text-based email copy for the top 6 email campaigns you need to be using which will include 15 individual email templates that you can copy, tweak and use as desired.
Social Media
Weekly and Daily social media action list, social media posting idea list to help with coming up with great posting ideas, steps to social media success worksheet.
Paid Advertising
Search advertising step-by-step checklist, social advertising step-by-step checklist, paid advertising terms and definitions sheet.
Marketing Fusion
List of business referral networks to join, tips for making local connections and working out joint business deals.
Power Up Your Marketing Skills
Don’t let this opportunity to take your auto appearance business to the next level pass you by. Join our Online Marketing Mastery Training Program today and become a marketing master, equipped with the knowledge and skills to explode your business growth. Our online training will give you access to over 12 hours of content, 76 videos to learn from, and 43 pages of downloadable takeaways that will leave you poised for success in the automotive appearance industry.
With our comprehensive training, expert guidance, and proven strategies, you will be on your way to achieving the success you deserve. So, take action now and sign up for our program to start your journey toward marketing mastery and business success!
Legal Disclaimer:
Results may vary and we cannot guarantee success or specific outcomes. The success of any marketing strategies or techniques taught in this training program depends on various factors such as market conditions, competition, individual effort, and other factors beyond our control. We provide training and guidance, but it is up to each participant to implement the strategies and take responsibility for their own success. Any examples of success or results shown are not typical and should not be considered as a guarantee of results. We do not make any express or implied warranties or guarantees about the performance of any strategies or techniques taught in this program.
Don’t take our word for it.
Hear from recent students that have gone through our training certification program here.
EARNINGS AND INCOME DISCLAIMER: Rightlook.com Inc. can not and does not make any guarantees about your ability to get results or earn any money with our training, videos, ideas, information, tools, equipment or strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by visiting this website you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
*Online Training Includes 24/7 Unlimited Access For 180 Days.